3527 Canyon Branch Ln
Fulshear, TX 77441
Phone: (832) 244-2350
Email: sts11231@gmail.com

Summary

Dynamic marketing and communications professional with a proven track record of driving engagement, streamlining operations, and elevating brand presence across diverse industries. Skilled in leveraging tools like Salesforce, Pardot (Marketing Cloud), Adobe Creative Suite, and Power BI to craft compelling campaigns, analyze performance, and optimize outreach. Adept at managing cross-functional teams, coordinating events, and producing high-impact content across digital platforms. A lifelong learner who thrives on challenges and is currently expanding her skills by diving into Hubspot, Greek, and Python programming.

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Experience

Marketing and Communications Manager

• Improved social media presence and engagement by more than double in one year
• Used Salesforce in an administrator role to update accounts, add new accounts, update settings, create reports, and create campaigns to market to new clients.
• Used Zoominfo to search for new prospects
• Created new marketing materials and engaging social media posts using the Adobe Creative Suite
• Created monthly newsletter and quarterly investor reports
• Created articles for website
• Generated draft content using ChatGPT and Copilot
• Updated content and created new pages for website using WordPress
• Shot photos and video of rail parks and activity to display services offered using phone and drone
• Organized and prepared for trade conferences. Ordered print and company promotional materials

Marketing and Customer Service Manager

• Helped Develop strategies to improve customer service monitoring
• Reduced SEO expenditures while improving Google SERP results and a tenfold improvement on page one SERP keywords.
• Developed and implemented new techniques for client acquisition
• Created copy and blog postings for website which conformed to keyword standards
• Managed, supervised, and approved social media post creation
• Used WordPress to update and improve website
• Trained new Marketing Coordinator on basic WordPress and Photoshop use
• Managed purchasing and contractor payroll functions
• Personally fielded escalated customer service reports and assigned tasks to resolve
• Trained purchasing coordinator in company policies and procedures
• Assisted in development and approval of new slogan and sales department print materials
• Sourced and selected new promotional materials vendor and materials in order to reduce costs and improve quality
• Managed vendors including providing direction, reviewing results, setting expectations, and replacing as necessary.
• Used Salesforce in an administrator role to update accounts, add new accounts, update settings, and create campaigns

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Marketing and Branding Manager

• Created new tagline, target market research and report, industry indicators report, visuals for backdrops, marketing strategy, and C-level executive presentation for International Soda company.
• Managed and supervised back office in social media post creation including YouTube, Instagram, Facebook, and TikTok.
• Managed Google Reviews for all client companies and responded to customer reviews and requests for information.
• SEM Rush Report creation and analysis.
• Created copy for all client websites that conform to keyword standards.
• Brainstormed idea and created QR code that allowed customers to give reviews for client, which quadrupled number of reviews coming in.
• Perform SWOT analysis for client companies to identify marketing needs within the business
• Identify, research, and write reports on target markets and industry indicators for various products
• Created market strategy and proposals for various companies
• Created visual content for social media posts in Adobe Photoshop
• Created Social Media post calendars
• Used SEO/content creation/html coding to increase keyword ranking from non-existent to the top 10 for over 20 keywords.

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Office Administrator/Accounts Receivable

• Process all received payments and apply customer credits where necessary
• Resolve customer issues with scheduling and payments
• Enter new contracts
• Draw/Edit maps and process completed Sentricon scans in ServicePro
• Process completed work for standard and termite work

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Skills

• Salesforce
• Pardot (Salesforce Marketing Cloud)
• Adobe Creative Suite including Photoshop, InDesign, Illustrator, and Premiere Pro
• AI generative content with ChatGPT and Copilot
• WordPress
• Multi-departmental Management
• Multi-tasking
• Accounting/Purchasing Management
• Marketing (traditional and digital)
• Customer Service Management
• Event Planning
• C-Level Executive Presentations
• Microsoft Office Suite (Advanced Level Excel, Word, and PowerPoint)

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Education

• Acquired AAS in Accounting
• Graduated with GPA of 3.954 with highest honors

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• Acquired Bachelor’s in Business Management

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Volunteer Work and Charity Organizations

Education Sponsor

• Monthly Education Sponsor of one girls at St. Monica’s Orphanage in Nairobi, Kenya

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Treasurer for Tompkins High School Choir Booster Club

• Responsibilities include entering payments and balancing purchases, processing payments for vendors, making deposits, attending board meetings and maintaining precise accounting for all income and expenditures
• Streamlined the process for accepting and processing payments for choir fees
• Spearheaded several ways to make and save money for the choir including using Amazon Smile, changing banks to save on fees, and processing taxes using volunteer companies

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