SEO

Having taken many individual classes regarding SEO, I understand the necessary steps to create and update websites for Search Engine Optimization. I understand the need for quality Backlinks, Technical SEO, Website Structure, and quality Content. While I specialize in mostly on-page content optimization, I have experience working with SEO companies to ensure technical SEO is updated regularly and backlinks are quality and helping rather than hurting SERP. Competitor analysis is very important when it comes to SERP because what your competitor is doing could be affecting your page as well. I understand the need for SWOT analysis and competitor analysis and how to use these tools to effectively market your business with SEO.

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Content Optimization

On-site content optimization is one of the key skills I have used on a regular basis. From website copy to blog writing, I use content optimization to help the website rank higher in search engines and appeal to the target audience. I have performed keyword analysis using SEMRush and optimized websites for chosen target keywords. I understand volume and difficulty rankings and how to best utilize high volume/low difficulty keywords to drive more traffic to a website. The majority of my content optimization was done on Hestia’s website, which is no longer active as the company is closed.

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